Certainly you could build word of mouth advertising but if you're a small business, you may run out of money before the word gets out on how great your place is.  You need to promote (i.e. advertise) your business in multiple ways.

 

I was contacted by a really good rep for a telephone book.  I currently have only line ads but the gentleman was just doing his job trying to get a yes or no out of me for a larger print presence. He was very effective at keeping me on the phone (especially since he called me out of the blue).

 

Is print advertising in phone books a dying enterprise?  I don't know but I do know it's been at least half a year since I looked anything up in the phone book (other than pizza coupons in the back section).  I suppose it's still a viable choice otherwise business owners wouldn't keep paying to place ads in them.

 

When would I use a phone book?  Gosh, I don't know but with the increase of internet usage, I do most of my searches not in the phone book but on my computer.

 

How about you?

 

I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

Richard J. Garcia | 08/21/2010