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  • Small business in a microcosm

    • Why a sign is so important

    In previous blogs, I mentioned a location near my home where two separate businesses have failed.  The first business was a hot dog shop.  It stayed open for at least a year of so but it never looked open to me during that time.  The second was a fruteria.  It was open for an even shorter time.  Both at least had signage.  Here's my story of a sign and its importance.
     
    "Cricket sold here".  That's what the sign in front of my office has said since I moved into my "new" office location months ago.  I didn't know what red tape awaited me when I made inquiries of city requirements for putting up a business sign of my own.
     
    After selecting a sign vendor (only approved vendors may put up signs here in the San Antonio Texas), I wrote a check and anxiously waited for my signs to be installed.  How hard can it be I wondered.  It turns out, very hard indeed.
     
    In the neighborhood behind my office is a historical district.  This meant I needed approval for my sign from the city's historical department (hurdle one).  It turns out that even a non backlit sign like what I intended needs a drawing of what it's going to look like and a permit from the city (hurdle two).
     
    Due to some events, I lived with "Cricket sold here" as my sign until yesterday afternoon.  I know signage works because I've had a half dozen people walk in to buy cell phones.  I await walk ins for what I do from our new office location.  I will keep you informed of how the sign will draw new clients over the next weeks and months.
     
    I am a CPA in San Antonio and provide bookkeeping. payroll taxes and more.  We offer a free initial visit and look forward to serving your business needs.
    Richard J. Garcia | 12/04/2010