I remember decades ago joking with a friend.  Why thought it hilarious to say we wanted to be the best at making buggy whips.  We talked out a marketing plan and then laughed as we joked how we were going to "corner the market" on the buggy whip industry.  What was so funny about that?  Well, when's the last time you felt the need to buy a buggy whip at the store?

 

So large corporations do it.  Doing it means offering more choices or perhaps repositioning their existing product/service to be perceived as fresh or perhaps trusted.

 

I like to do the same with my business.  It's just smart thinking.

 

I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

Richard J. Garcia | 02/02/2011