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Positioning your product or service

If you're in business for yourself, you must wear many hats.  I'm not talking about Cowboy, fedora and baseball hats either.  I'm talking about operations, marketing, sales among others.

Probably the hardest "hat" for me to wear in the beginning was the marketing hat. When you start your business, you will be willing to do almost anything to generate a sale.  Over time, you will begin to pick up a trend on customers who use your product or service.  For me, I had real trouble trying to pick what niche I wanted to serve.

One of the first areas I would concentrate on as a new business owner is marketing.  If you think about it, would it seem strange to walk into McDonald's and find 5 star food on the menu and a personal waiter seating you to a cloth covered table?  Strange because there would also be children eating their happy meals around you and teenagers chatting over soda's and burgers.

McDonald's is very good at marketing to their niche.  You know what to expect when you patronize their restaurant.  That's what I'm talking about when I mention establishing your niche.  It should be defined so it doesn't confuse your customers.

If you can position your product or service in the marketplace effectively, you will improve your odds of being a long time player.

I am a CPA in San Antonio and serve individuals and small businesses in San Antonio and surrounding areas.


Richard J. Garcia | 04/27/2010