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Complacency and cross promoting

I suppose it's in our nature to become complacent in what we do over time.  When you have a business, you begin to establish routines and groove yourself to doing the same things over and over.  The problem lies in allowing yourself and your business to lull itself into a quiet ho hum of boring and uninspired.
 
I believe you need to do things to shake things up periodically to keep your business fresh and vibrant.  It is also necessary to think of ways to cross promote your business whenever possible.
 
With the availability of social media and networking, you can take steps to get the word out to your current customers and potential ones.  
 
Billion dollar companies spend massive amounts of advertising dollars.  Every few years, they change up their advertising campaign so consumers will be more inclined to listen.  
 
Take what you can from the big dollar campaigns of large companies and figure out how you can get your message out in a vibrant way too.
 
Oh, I also blog on Facebook.  Look to the icon below on this tab of the blue box with the 'F" on it.  It will take you to another blog of mine covering business tips and tax matters.  See what I mean about cross promoting?
 
I am a CPA in San Antonio and serve individuals and small business in San Antonio and surrounding areas.

Richard J. Garcia | 06/08/2010