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Keep the shark

I've read certain sharks need to keep moving in order to live.  Well,  I believe the same to be true for businesses.  A business must keep moving in order prevent being crushed by its competitors who may use their larger size, nimbleness, innovation or ability to spot opportunities in the marketplace.
Did you ever walk into a place and it just felt lifeless.  The lights are on but you find yourself wanting to be somewhere else.  You walk into another place offering the same product or service and you feel great about the experience and become a new customer.  Why?  I think it's because you can feel the energy and movement.
I think an easy example are flea markets.  I can't explain why I like going there but perhaps it has something to do with being able to spot a treasure that was unexpected.  I've been to enough flea markets to witness some stalls where they are making money hand over fist and others where the attendant is sitting while reading a magazine or looking as they would rather be somewhere else.  The one who is successfully selling is engaging, friendly and takes pains to create an environment designed to stimulate sales.  Pretty simple right?
So, like the shark, being successful requires you to keep moving to create your excitement and to engage the clients who will want to return again and again and again.
I am a CPA in San Antonio and serve individuals and small businesses in San Antonio and surrounding areas.  We provide bookkeeping, payroll, taxes and more.  We look forward to serving you and remember that the initial visit is FREE.

Richard J. Garcia | 07/02/2010