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Is corporate speak necessary in small business?

In my line of work and the businesses I serve, I don't get the chance to discuss whether a client's business is utilizing TQM, Six Sigma or has achieved ISO certification.  Ditto for Maslow's hierarchy of needs or herzberg's two factor theory.
When a client is wearing many hats (not literally) to perform operations, sales, marketing, accounting, human resources, strategic planning and more, they are just up to their eyeballs by the volume of what needs to be done to keep their business going on a daily basis.
There is a lot to be said for utilizing the first paragraph's content in an organization where the work load is more manageable and the roles are more defined to each person in the organization.
With a small business, you must play to your strengths.  When people come to your office for your product/service and there is only you, corporate speak rings hollow.  Instead, being able to connect with the potential customer as a person is much more effective.  Simplify the process by providing what they need.  That's what they came for anyway.
I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We are only a phone call away.  Our initial visit is free and we look forward to serving your business needs.

Richard J. Garcia | 07/30/2010