How to attract customersAs an Accountant, I am well aware of costs. I try to control mine but I also realize when it's important to spend (especially on advertising).
I went to eat at a Mom and Pop mexican restaurant yesterday. They had a little sign out front of their place in the parking lot which offered a lunch special for $3.99. Wow, $3.99???
Well, I ate and the food was quite good. They even provided tea in the special. So, why wasn't the restaurant full of patrons? Clearly, I would say the food was good and they were on a busy street. Could it have to do with limited parking? Perhaps.
The restaurant was large and now that I remember, there was parking in the back. Too bad the restaurant doesn't advertise that fact out front.
You'd be surprised at the little things which cause a customer to stop or pass your place by.
The things that attract customers are pretty basic. A quality product, fair prices, a clean environment, good location, friendly staff, adequate parking and constant advertising.
I hope that restaurant makes it. I do think I'll be back and the next time I eat there, I plan to offer some suggestions to them to help them improve their customer counts.
I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more. We offer a free initial visit and look forward to serving your business needs.
Richard J. Garcia | 10/02/2010