Why a sign is so importantIn previous blogs, I mentioned a location near my home where two separate businesses have failed. The first business was a hot dog shop. It stayed open for at least a year of so but it never looked open to me during that time. The second was a fruteria. It was open for an even shorter time. Both at least had signage. Here's my story of a sign and its importance.
"Cricket sold here". That's what the sign in front of my office has said since I moved into my "new" office location months ago. I didn't know what red tape awaited me when I made inquiries of city requirements for putting up a business sign of my own.
After selecting a sign vendor (only approved vendors may put up signs here in the San Antonio Texas), I wrote a check and anxiously waited for my signs to be installed. How hard can it be I wondered. It turns out, very hard indeed.
In the neighborhood behind my office is a historical district. This meant I needed approval for my sign from the city's historical department (hurdle one). It turns out that even a non backlit sign like what I intended needs a drawing of what it's going to look like and a permit from the city (hurdle two).
Due to some events, I lived with "Cricket sold here" as my sign until yesterday afternoon. I know signage works because I've had a half dozen people walk in to buy cell phones. I await walk ins for what I do from our new office location. I will keep you informed of how the sign will draw new clients over the next weeks and months.
I am a CPA in San Antonio and provide bookkeeping. payroll taxes and more. We offer a free initial visit and look forward to serving your business needs.
Richard J. Garcia | 12/04/2010