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Is advertising signage on your vehicle a good idea?

I mentioned in a previous post how I acquired a truck.  Also mentioned was my plan to use it quite a bit for my business needs.  
The thing weighing on my mind right now is whether to put signage on the truck to advertise what I do.  They do it on the sides of city buses.  It must work (based upon the number of buses and taxis carrying ads) so why not consider the same type of thing for my business.  
On the one hand, I will have more business exposure as I drive the truck around town.  On the other hand, a loss of freedom with people knowing who is in the car.  What to do, what to do?
I haven't made a decision yet but the feeling inside of me says to go for the signage.  
I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

Richard J. Garcia | 12/06/2010