Why stand out in a crowd?Conformity? Conforming your business to be like everyone else will mute your message to potential clients. What?
O.K., let's simplify. It's lunch time and you have a few bucks in your pocket to spend eating out. Here in San Antonio, there are plenty of choices even within a few blocks of one another. So, why do you pick one restaurant over the other? Well, one reason might be due to a marketing campaign which creates the feeling of a hip trendy place. You might pick another because of its heavy media play advertising its specials. Still, another might be a restaurant positioning itself as a laid back casual eating destination. Whatever it is that pries your money from your wallet, it took the restaurant separating itself from the pack of it's competitors somehow.
The same thing applies to service businesses so really no sector is so unique that only one business has the lock on the market.
If you don't have a business, forget thinking marketing doesn't apply to you. It's just used in a different way. Don't believe me? Alright, how about if a higher level job opens up in your company. You want it. Wouldn't you be marketing yourself somehow to get the attention of higher management to buy you as the candidate to fill that spot? See what I mean?
I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more. We offer a free initial visit and look forward to serving your business needs.
Richard J. Garcia | 01/05/2011