Set hard to attain goals
Back when I was still in corporate America, I would not understand why annual sales goals were set so high. If bonuses are tied to the near impossible, I reasoned it would be a Quixotic experience. Chasing a goal which you are likely to fall short of even with a valiant effort. Miss it and nada, no bonus. What's the point for the employee?
Now as an owner, I understand the logic. The emphasis is on the overall good of increasing market share, keeping staff employed and remaining a viable enterprise. The short term sales bonuses was only a tool to help.
It takes looking at it from the other side of the fence to really begin to understand the logic.
I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more. We offer a free initial visit and look forward to serving your business needs.
Richard J. Garcia | 03/13/2011