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Recent Posts:

  • Quickbooks Purchase Order module on the blink for awhile
  • EDI and your small business
  • Weight loss and work productivity
  • Social media and driving business to you
  • Quickbooks Training offered here
  • What bookkeeping gives to your business
  • Tax preparation services offered for startups, small businesses and individuals
  • Small business in a microcosm



    • Advertising must be carefully thought out

    I must admit when I first witnessed the dancing costumed people in front of tax preparation offices, I thought it was a neat approach to attract customers.  I've got to believe it's cheaper than TV and perhaps even radio.  So why didn't I try it for my business?  Well, two reasons, one was it would have felt like a me too and second is I felt it a more appropriate method to selling a product rather than a service.

    Asking the last few new clients why they chose me elicited a few surprising responses.  Collectively they said seeing the costumed people out front of a tax shop had a negative effect on them.  They felt less confident about the work they could expect with a dancing advertiser out front.  Wow, I must admit I was surprised and learned a lesson about how advertising can work for you or against you.

    I am a CPA in San Antonio and prepare bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

    Richard J. Garcia | 03/27/2011