Marketing with a plan
One of the big concerns business owners have is how to get the biggest return from their marketing budget. The owner may be exceptional at their service or product offered but they want some way to measure the return on their marketing dollar.
Consider using one of the calculators on my website (www.richardjgarciacpa.com). Look to the tab marked resources then calculators. once there look to the selection titled Marketing Campaign Profitability Analyzer. Use the calculator to see if the return on your marketing dollars is worth that campaign spending.
Richard J. Garcia | 12/21/2009