Speaking with verbal and non verbal communication to customersI remember the days of full service gas stations. I was a young boy definitely under ten years of age at the time of my earliest recollection. The tires on my parent's cars would roll over the rubber tube on the ground which ding dinged the station attendant of another patron needing to be served. Lickety split would be the service as the man (I don't recall any females as attendants) quickly came around and cheerfully asked if we needed a fill up. His body language spoke volumes because he would be a blur of activity checking air pressure, fluid levels, cleaning the windows and filling up the gas tank for each patron who drove in. Gulf gas stations were the ones which my parents patronized back in the day. The way the service men spoke to customers and the body language they exhibited always seemed to me like they wanted to be there to deliver the best service and make the client want to come back.
As a business owner, it's important to make the experience for your clients one in which they will want to do business with you over and over. Who doesn't want to feel like somebody is happy to serve them when they spend their hard earned money with you?
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Richard J. Garcia | 07/31/2011