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Build a better burger and business will follow

What does building a better burger have to do with your business?  Well, there are things which carry over to any business such as atmosphere, customer service, location, wait time and that's before you ever get to the product/service offered.

I flipped burgers at a small chain restaurant all four of my high school years.  Yes, I know the math doesn't work on age so let's just say I embellished a bit on my age in order to get a job.

I am a burger lover.  Let's get that out of the way in advance.  What makes a great burger?  Well, you first must have the basics:  pickles, onions, lettuce, tomatoes, meat, condiment (I prefer mayo to mustard or ketcup) and of course the bun.  Each of those ingredients must be fresh just to get you to the minimum.  Did you figure out what I missed yet?  No?  How about the seasoning for the meat?

Whether you flame broil or cook the meat on a grill, seasoning is so important.  The seasoning is for me what makes or breaks the burger.

Look to your business and examine the elements of what you provide.  Is the atmosphere, customer service, location, wait time what it should be to produce a superior experience?  Do you provide that extra something (seasoning) to set you apart from the competition?

I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.


Richard J. Garcia | 11/23/2011