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  • Guerilla marketing takes many forms

    The large organizations spend big bucks on print, radio and television.  The little guy can't match their advertising budget but with a little ingenuity, he/she can get their message out effectively and for a smaller outlay of cost.

    I was driving in to work this morning and came upon a stop sign.  In the brief time I had to wait my three seconds before proceeding along the street, I noticed a banner advertising a craft day in the neighborhood at the corner.  Effective and simple.  The sign caught my attention and its message sticks in my head far longer than the commercial on the radio.

    Guerilla marketing works when it's done right.

    I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

    Richard J. Garcia | 04/05/2012