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Offer a fair price to both consumer and seller

I had a call last night from a potential customer in the neighborhood.  She noticed my lights still on in my office and wanted a quote for tax return preparation.  She took the information and mentioned she needed to think it over.  I have no problem with that.

In the past, I regularly used to cut deals and ultimately I discovered I was consistently on the short end of the deal.  I figured an enticing price would keep the client for years.  What typically happens is our regular price (we are probably middle range priced) is not in line with what bargain hunters want to pay.

I have no problem with someone getting value for their money but I think it should be a win win for both sides.  Deep discounts on a regular basis curtail growth for a business.  It takes a stout heart to avoid the lure to do whatever it takes to bring in a marginal sale. 

I am a CPA in San Antonio and provide bookkeeping, payroll, taxes and more.  We offer a free initial visit and look forward to serving your business needs.

Richard J. Garcia | 04/17/2012