How to generate new business on a small budget
Trying to advertise like multi-billion dollar competitors is like an middle school football team competing with an NFL team. It's just foolish. What do you do to generate new clients when you don't have a large advertising budget? You get creative.
Politicians walk the blocks during their election campaigns as a way to get their message out and hopefully bring in voters. They show up where lots of people gather and look for ways to make a big splash whenever possible.
Think about how you can do the same for your business. A storefront location is great but it takes more to get the word out about your place. Rather than just spending your way to product recognition, look for no cost or low cost ways to stretch your advertising and save you money.
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Richard J. Garcia | 06/26/2012